This work combines the Target brand with a Halloween theme, using its iconic red dot as the core of a dynamic animation. Through rhythm and transformation, it creates a playful and festive visual experience, reflecting Target’s design-driven and youth-oriented approach to seasonal marketing.
SCREENSAVERS
Opening screensaver, available in different languages: English, Chinese, Japanese and Russian.
CONCEPT
LOGO CHANGE ANIMATION
TYPEFACE
The animation also incorporates Target’s popular Halloween products, such as pumpkin decorations and ghoul figures, transforming the iconic red dot into a rhythmic and festive visual experience.
A variety of different screensavers including, but not limited to, Christmas, The 23rd FIFA World Cup, Coca-Cola, Aquariums, and many more Atlanta themes!
LOGO ANIMATION
COLOR SYSTEM & PALETTE
DESIGN ASSETS
MODEL
The bold reds strengthen recognition, and the structured “A” mark reinforces stability and movement, aligning with the vibrancy of downtown Atlanta. This evolution ensures a fresh, dynamic, and lasting presence while staying true to Atlanta Downtown’s spirit.
